Wednesday, July 16, 2008

Audience Research Results

Since 360 North went on the air last December we have been conducting audience research with the help of Hays Research Group. Our most recent statewide poll included many questions about programming and viewing habits.

With the ongoing special session of the legislature in the forefront of many peoples minds, we thought we would share some of the information Alaskans told our pollsters about Gavel to Gavel Alaska government coverage.

When asked if they had heard of Gavel to Gavel Alaska, 49 percent of respondents said yes. That's almost half of the people in the state.

When asked if they had been following legislative coverage recently, almost a quarter of the people had been watching special session coverage.

We use information we receive from viewers to craft future program schedules and plan for new projects. We would like to hear from you. If you would like to make a comment about programming, suggest a topic for future shows or provide your opinion about 360 North please send an email.

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