Monday, December 17, 2007

360 North New Year Celebration

On New Years Eve 360 North will provide music programming to help Alaskans celebrate. This block of programming that starts at 11 am. on December 31 and continues until early in the morning on January 1st includes the documentary Shakespeare Was a big George Jones Fan. And, we will have a Song of the Mountains marathon that includes music by Jesse McReynolds & the Virginia Boys, Randy Waller & the Country Gentlemen, Breaking Tradition and The Abrams Brothers. A "best of" Song of the Mountains show includes Lonesome River Band, Cana Ramblers and the East Tennessee State University Bluegrass Pride Band.

360 North will have another large collection of Alaska programming on New Years Day. We will be sharing Alaska feature stories from across the state on the Alaska Magazine Television marathon. Tune in to see people and places familiar to where you live and learn about other parts of the state. It's fun holiday programming that shouldn't be missed.

Saturday, December 15, 2007

December Permanent Fund Trustees Meeting

The December meeting of the Alaska Permanent Fund Board of Trustees is scheduled for broadcast on 360 North. Gavel to Gavel Alaska coverage of the two days of proceedings will be shown in its entirety twice.

Monday, December 17 - 12 noon. Meeting Day One
Tuesday, December 18 - 12 noon. Meeting Day Two

Saturday, December 22 - 12 noon. Meeting Day One repeat
Sunday, December 23 - 12 noon. Meeting Day Two repeat

Thursday, December 13, 2007

Christmas Programming on 360 North

To celebrate the upcoming Christmas holiday, special programming is planned for broadcast on 360 North. We will have a collection of traditional Christmas music programs and some interesting features. Christmas programs include:

Holidays at Murry State
A Robert Wells Christmas Special
Once Upon a Christmas Cheery, in the Lab of Shakhishiri
Christmas at Luther
The Heartbeat Alaska Christmas Special
Native American Night Before Christmas
Bethel University Christmas
An Alaska Christmas (from previous years in the Governor's Mansion)

These programs begin during the days before Christmas and continue through December 25. Throughout December short excerpts from some of the Christmas music programs will begin to run between the scheduled programs to give a preview of the joyous music to come.

Tuesday, December 11, 2007

Promotional Campaign Begins

Next week, the statewide promotional campaign will begin for 360 North. With the help of Aadland Marketing, 360 North has purchased television, radio and web advertising that will start on December 19.

To reach as many potential viewers as possible and bring them to the diverse programming that fills the 360 North schedule, the advertising campaign will extend through January. So, while you may not see and hear a big explosion of spots right away, the presence will continue well into the legislative and government coverage that begins on January 15. We are using this approach to continue 360 North ad placement into the period where we expect to increase cable carriage after the beginning of 2008. It will extend our rather small advertising budget over a longer time.

Watch for 360 North television advertising on KTUU-TV adjacent to the statewide news and on GCI Cable. Radio promotion for 360 North will reach our demographic over public radio stations. And, rich text media advertising will bring 360 North to the web associated with the internet editions of the Anchorage Daily News, Juneau Empire, Fairbanks Daily News-Miner, Anchorage Journal of Commerce, Seward Phoenix Log and the Tundra Drums.

The official press release and supporting material will also be distributed next week throughout the state. Media inquiries can be directed to Bill Legere, General Manager.

Thursday, December 6, 2007

Arguments Before the Court

Since 1999 KTOO has broadcast the oral arguments brought before the Alaska Supreme Court. The video production of the proceedings is done in collaboration with the court staff.

These presentations continue on 360 North as part of the continuing effort to bring as much government and public affairs information to Alaskan viewers as possible. The next broadcast of the Gavel to Gavel Alaska Special presentation of Oral Arguments Before the Alaska Supreme Court airs Sunday, December 16. Tune in to watch the justices and attorneys discuss the most recent cases that have made it to the highest appellate court in the state.