Tuesday, December 11, 2007
Promotional Campaign Begins
Next week, the statewide promotional campaign will begin for 360 North. With the help of Aadland Marketing, 360 North has purchased television, radio and web advertising that will start on December 19.
To reach as many potential viewers as possible and bring them to the diverse programming that fills the 360 North schedule, the advertising campaign will extend through January. So, while you may not see and hear a big explosion of spots right away, the presence will continue well into the legislative and government coverage that begins on January 15. We are using this approach to continue 360 North ad placement into the period where we expect to increase cable carriage after the beginning of 2008. It will extend our rather small advertising budget over a longer time.
Watch for 360 North television advertising on KTUU-TV adjacent to the statewide news and on GCI Cable. Radio promotion for 360 North will reach our demographic over public radio stations. And, rich text media advertising will bring 360 North to the web associated with the internet editions of the Anchorage Daily News, Juneau Empire, Fairbanks Daily News-Miner, Anchorage Journal of Commerce, Seward Phoenix Log and the Tundra Drums.
The official press release and supporting material will also be distributed next week throughout the state. Media inquiries can be directed to Bill Legere, General Manager.